| Type | Subsidiary of Metro AG |
|---|---|
| Industry | Retail |
| Founded | 1992 |
| Headquarters | Mönchengladbach, Germany |
| Key people | Joël Saveuse |
| Products | Hypermarkets |
| Revenue | €10.4 billion (2006) |
| Employees | ~140,000 (2007) |
| Website | http://www.real.de/ |
Real (stylized real,-) is a European hypermarket, member of the German trade and retail giant Metro AG.
In 2006 Metro acquired Wal-Mart's 85 stores in Germany[1] and in Poland, bought 26 hypermarkets Géant from the French retail group Groupe Casino.[2] All stores were rebranded as real,-.
As well as food, real,- also offers a wide range assortment of household goods, electrical appliances, books, media, textiles and footwear, sports goods and stationery.
In addition to branded products, several own-brands are available: TiP (Toll in price), real Quality (the products must match the quality of the brand, but be more favorable), realSelection (products - mostly chocolate - from a higher standard pricing) and real,- Bio (selection of organic products).
| Country | First hypermarket | No. of hypermarkets |
| Germany | 1992 | 343 |
| Poland | 1997 | 54 |
| Romania | 2006 | 25 |
| Turkey | 1998 | 12 |
| Russia | 2005 | 14 |
| Ukraine | 2009 | 3 |